After the enormous success of the magical Flutterbye Flying Fairy sizzle we produced for Spin Master in the fall of 2012, we returned to creatively develop and produce this 30-second commercial for Flutterbye Fairy with equally magical results. The launch of the broadcast television spot sparked a staggering 700% rise in sales for the Spin Master Toy with Flutterbye Fairies flying off the shelves. Bringing the fairy to life once again after directing the sizzle was Gearshift's Jordan Barker whose creative vision was carried through from development to the in-studio shoot to final delivery with all editing and post-production done in-house at our Toronto office.
We continued our work with the toy by producing the Flutterbye Instructional Video value add which appears on Amazon.com, Walmart.com as well as the Flutterbye Homepage. This video, shot on location, continues to demonstrate that with Flutterbye Fairy, the magic is in your hands.