We continued our work with Fujifilm with their latest Instax Mini70 campaign. This spot builds upon the aesthetic established in the previous Mini8 and Share commercials but adds a fun new camera. The real challenge on this spot was dealing with the convex selfie mirror on the front of the camera. While adding a real benefit to camera users, it meant our animation and shoot needed to be much more complicated in order to avoid seeing us and to make the animation look convincing. It was a challenge but in the end we have a really fun spot.
This spot was finished in 5K resolution for use in Time Square.