In collaboration with the creative team at Whirly Gig, we wanted to find the best way to make the Fujifilm Instax Mini 8 commercial come to life. We decided that animation was the best tool for the job and crafted this spot almost entirely in 3D Studio Max. It was important for us to really take the time to make these cameras photorealistic and feel alive. Animation lends a sense of character and choreography, along with the catchy original music from Russo/Grantham Productions. The spot features photos from real instagrammers: gunnarolla, vanessacesario_ and laurenonizzle using the hashtag #myinstaxstory.