K'NEX: "Mecha Strike"

Gearshift Productions shot this incredibly cool commercial with K'NEX to help launch their anime themed coaster, "Mecha Strike". We shot in a white world so the colours of the coaster would really pop. Using high angles we were able to emphasize the steep climb to get to the peek of the larger-than-life coaster while close-ups allowed us to showcase the building aspects of the toy. Using one of our miniature cameras and a rollercoaster rig we were able to simulate being on the ride ourselves!


Director: Zac Reaney-Barker
Producer: Claire Young
DOP: Martin Wojtunik
Client: K'Nex
Video Type: Commercial
Shoot Location: Wallace Studio Toronto