Gearshift Productions has produced many Little Pets commercials for Moose Toys in the past. In this one we aimed to make the chick larger than life. To do so we shoot on wider lenses from close up with the toys pulled very close to our actors. This technique has the benefit of adding a playfulness and heightening the “fun” aspect of the spot.
It was very important that we conveyed a gentle connection between the kids and the toys, as if this chick was a new addition to their family like a puppy of a kitten. We were able to build up the expectation for the chicks hatching and used the kids to convey that anticipation as they wait. We pumped up the excitement of the actual hatching through camera movement and performance.