Little Live Pets: "Hedgehog"

Once again Gearshift Productions produced this cute commercial for Little Live Pets by Moose Toys. We found ourselves in an eccentric playroom, a clean, brightly lit space, but the furniture and decoration hint at a playful side. The lighting is soft and welcoming with sunlight streaming in through large windows. We created a space with different levels so the kids can place the toys at eye level without having to crawl around on the ground and real depth so we could create some interesting angles.

We shoot the spot on a mix of full size Red Epic and miniature cameras to allow us to get beautiful images but also sneak into unconventional spaces and get right up close to Hedgehogs as they waddle around.

It was very important that we convey the sweetness of the product and get some great cuddling/nurturing shots. There is a softness to the toy and it encourages gentle loving play from the kids. Animation also helped us establish the tone of the spot right off the top with a fun character based illustrations.