We produced a bunch of these fun web videos for Spinmaster's Cool Maker brands. These were all written and directed by our own Jordan Barker. The challenge here was balancing the clarity of the how-to with the energy and style of the overall video. We really tapped in to our inner 13 year old, using colourful graphics and crafty supers to keep that DIY feel for this branded content. Casting was absolutely key. We couldn't have been luckier to find Nina, who hosts these videos like it's second-nature.