We shot two new commercials for Spinmaster's Cool Maker brands: Pottery Cool and Sew Cool. One of the most important features to highlight with the Pottery Cool commercial was the "upside down" technique of moulding the clay. Director of Photography, Martin Wojtunik, came up with a clever 180 degree "Pottery Cam" rig, using our new Z Cam E1.
We used split screens with floating Pottery Cool product to feature tons of end results. This was a great way to bring energy and multiple focal points into the frame.