Storytime Theatre was shot for our friends at Tech4Kids and Disney. The challenge here was to take an existing and successful spot and update it. We wanted to take the sweetness and fun of the original commercial, but improve the look and showcase a much more powerful toy. It was fun for us to revisit a spot that we had worked on many years ago and remember fondly.
The commercial was shot in a single day in a single house in Toronto. It was shot on the Red Epic Dragon.