Wave Racers

For the North American launch of the Wave Racers commercial we really focused on establishing the brand and differentiating it from other race cars. We shot mostly on our Red Dragon camera at 120 fps to capture the Wave Racers zipping by at an incredible pace. To really get a sense of the speed, we strapped a Go Pro to one of the race cars and got a driver's seat POV of the action. This toy is really making waves and was recently featured on the Gizmodo Toyland blog here.