1Bloor: "Be At One"

Using the fantasy elements of perfume ads for inspiration, we conceptualized and created this promotional video for Montana Steele luxury condo project 1Bloor, shot on 35mm film featuring 3D renderings of the building integrating animation and live-action.  To capture the high-end exclusivity of the 1Bloor lifestyle, we featured luxury items as transitional elements throughout the video.

Director: Jordan Barker
Director of Photography: Adam Marsden
Producer: Zac Reaney-Barker
Agency: Montana Steele
Client: Bazis International
Video Type: Real Estate Presentation Centre
Shoot Location: Toronto