In addition to conceptualizing, shooting and editing seven mini-documentaries detailing the people, places and craftsman of Montana Steele's condo development 2221 Yonge, we also developed a dynamic installation experience for the sales centre which leads guests past three videos walls featuring the mini-documentaries intercut with cinemagraphs (still photographs with motion elements) and transitional graphics to guide viewers from one screen to the next.

Above is a video simulation of the walk-through experience as well as the mini-documentaries for Elte and Quadrangle.

The seven unique videos featured:

• Furniture and design store Elte (above)
• Local eatery Grazie
• Boutique clothing shop Canopy Blue
• Premium Real Estate model producers Myles Burke Architectural Models
• Renowned interior design firm Munge Leung
• Celebrated Toronto architecture firm Quadrangle (above)
• World-famous New York based architecture firm Pei Partnership Architects

 
Direction: Zac Reaney-Barker
Director of Photography: Greg Foad
Producer: Colleen Murphy
Agency: Montana Steele
Client: Tower Hill Developments
Video Type: Real Estate Presentation Centre, Online

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