With the use of four distinct camera crews to showcase the diversity of Toronto's culture and landscape, our team set out to produce this minute-long commercial for Beck Taxi to demonstrate their place in the city's cultural fabric in a montage of metropolitan imagery edited in-house. Set to the narration of Beck Taxi General Manager Gail Souter with the Beck Taxi colours of orange and teal strategically integrated into the colour-scape, the spot gave both a face and a voice to the company when the spot debuted on Valentine's Day 2013 in movie theatres across Toronto.
Director: Jordan Barker, Zac Reaney-Barker, Shayna Haddon
Director of Photography: Kris Belchevski, Martin Wojtunik, Greg Foad
Producer: Shayna Haddon
Client: Beck Taxi Ltd
Video Type: Broadcast Television Commercial
Shoot Location: Toronto