Beck Taxi: "Driver" Series

Using the Driver of "Community,"  we produced this series of documentary-style broadcast commercials for Beck Taxi which profiled Beck drivers Baljit, Jafar, Emmanuel and Fitz by showcasing how these drivers are a part of Toronto's diverse communities. Carrying the spots from creative to final delivery was especially rewarding given the reception they were met with on social media platforms like Facebook and Twitter.

Director: Shayna Haddon
Director of Photography: Greg Foad
Producer: Zac Reaney-Barker
Creative: Gearshift
Client: Beck Taxi Ltd.
Video Type: Broadcast Television Commercial, Branded Content
Shoot Location: Toronto