Looking to create awareness to better compete with popular American brands after a re-brand, we produced this seasonal television commercial for Canadian clothing retailer Bluenotes on a limited budget using existing photography from their winter catalogue in combination with 3D animation by the in-house Gearshift team. We were lucky enough to secure the undeniably catchy "Heroes of The Sidewalk" by Two Hours Traffic for Bluenotes' first ever TV spot that was executed with the Driver of "Love and Acceptance".
Director: Jordan Barker
Creative Agency: Gearshift
Client: Thriftys Inc
Video Type: Broadcast Television Commercial