Cadbury Dairy Milk: "Marvellous Creations"

These vine-style clips show fun ways to smash Cadbury's new Marvellous Creations chocolate bars to share it with friends. We worked with the creative agency Ogilvy & Mather to create these Cadbury branded videos for their social media campaign, which was designed to encourage others to post their own creative smashing methods. Turns out the sharing spirit was all around, and we were trading chocolate bars for props, including the bowling ball! And of course, what better to do with all those smashed chocolate bars on set than eat them?