Tech4Kids: "Fright Factory"

This was a really fun spot to shoot with our friends at Tech4Kids. With a quirky B-Movie vibe this isn't your typical toy commercial. Art Director Rachel McParland had a great time creating the wacky science lab where the boys performed their experiments. It was a mix of vintage hospital and A/V equipment with a number of custom pieces that she created.

These kinds of commercials are always fun to shoot as you get to play with quirky wide-angle lenses, coloured strobe lighting and over-the-top performances.


Director: Zac Reaney-Barker
Producer: Claire Young
Agency: WhirlyGig Creative
Client: Tech4Kids
Video Type: Broadcast Commercial
Shoot Location: Toronto