Fugglers

We produced a series of seven disruptive digital videos for Spin Master's Fugglers brand. These "funny ugly monsters" were created by a British Etsy vendor and quickly became a cult phenomenon for their unsettling teethy smiles. The idea reportedly came from an Ebay listing for a bag of miscellaneous denture teeth; an offering so ludicrous it was down right hilarious. What better use for false teeth than a handmade plush critter? Spin Master acquired the rights to these quirky creatures in summer 2018 and has continued to repulse people worldwide.

We shot all seven of these videos over the course of one single day, so the location was key to make each one feel unique. We scouted a gorgeous (and huge) High Park home with a variety of design aesthetics to maximize the possibilities. We enlisted the help of Ashley Hallihan casting to find 5 Toronto-based comedic actors to bring these scripts to life with levity and skill.

Producer: Zac Reaney-Barker
Director: Jordan Barker
DOP: Martin Wojtunik
Client: Spin Master Toys
Video Type: Various Digital
Shoot Location: Toronto