Fujifilm Instax Mini90

We were back working with the creative team at Whirly Gig, to produce 2 new spots for the Fujifilm Instax Mini90. We matched the style of our previous collaboration for the Instax Mini 8 commercial, using white world choreography to dynamically showcase the camera. This spot was created almost exclusively in 3D Studio Max. We filmed the hand models in a green screen studio and seamlessly integrated the live elements into an existing animatic. We created two versions of the spot to reflect two different ways to use the Instax photos in DIY scrapbooks or other projects.