This was a really fun web video that we shot for our friends at Sago Mini. They've recently moved from being an App company into creating fun and unique toys based on the world and characters they've created in their games. The toys all have an element of whimsy to them that the kids really seem to respond to.
This spot was very free-form as we allowed the kids to play with the toys and simply documented the fun and their reactions. The key to this kind of structure is great casting and allowing the kids to get comfortable on set. We encouraged them to talk about certain things during the shoot but in the edit ended up using a lot of their natural dialogue.