We focused on the impassioned stories of patients when we produced these documentary-style corporate videos for Johnson & Johnson Medical in order to best demonstrate the quality of Johnson & Johnson products to medical equipment acquisition boards. The three videos, DePuy "Spine", "Carto 3 System" and "Cordis Endovascular" were shot on location over a period of six months and, through a compassionate lens, show the emotional journeys of those whose lives were improved, recovered and even saved by Johnson & Johnston Medical technologies.
Director: Shayna Haddon
Director of Photography: Corey VanderPloeg and Ian MacMillan
Executive Producer: Zac Reaney-Barker
Client: Johnson & Johnson Medical
Video Type: Corporate Video