Kinetic Sand Float: Paradise Island

We're back in the world of Kinetic Sand, and this time the Kinetic Connection took us to the beach! With Kinetic Float we were all about fun in the sun with a virtual tropical world created by our friends at Calabash Animation. It was important to see the floating in action and we created a special underwater camera set up to capture this. We were able to get right underneath our floating creatures using a clear plexy container filled with water. We liked the idea so much we used it to help create a unique logo treatment for Kinetic Float by dropping real sand in the shape of the logo into the water. This created a unique compositing challenge to have green screen footage captured through water.


Director: Jordan Barker
Exec Producer: Zac Reaney-Barker
Client: Spin Master
Video Type: Broadcast Commercial
Shoot Location: Toronto
Animation: Calabash