We're back in the world of Kinetic Sand, and this time the Kinetic Connection took us to the beach! With Kinetic Float we were all about fun in the sun with a virtual tropical world created by our friends at Calabash Animation. It was important to see the floating in action and we created a special underwater camera set up to capture this. We were able to get right underneath our floating creatures using a clear plexy container filled with water. We liked the idea so much we used it to help create a unique logo treatment for Kinetic Float by dropping real sand in the shape of the logo into the water. This created a unique compositing challenge to have green screen footage captured through water.
Director: Jordan Barker
Exec Producer: Zac Reaney-Barker
Client: Spin Master
Video Type: Broadcast Commercial
Shoot Location: Toronto