K'Nex: K-Force

This commercial was a Blast to shoot.

This was the first toy commercial we shot for K'Nex and it was a lot of silly fun. We got to relive our youth, storming a living room with foam dart blasters blazing. The biggest challenge on this shoot was dealing with limited daylight as we shot this in the winter in a house full of windows. We supplemented with HMI fixtures wherever possible and were supported by a fantastic cast who nailed every take and had a great time doing it.

This commercial was shot with a combination of Red Epic and Blackmagic Micro Studio Camera 4K.


Director: Zac Reaney-Barker
Producer: Kellyann Murphy
Client: K'Nex Brands
Agency: WhirlyGig Creative
Video Type: Broadcast Commercial
Shoot Location: Toronto