K'NEX Thrill Rides

Gearshift Productions and K'NEX teamed up to create a sequence of commercials promoting the latest from Thrill Rides! Each new coaster comes with the ability to interact with a virtual reality gaming app built by K'NEX!

We rigged up our miniature camera to the K'NEX roller coaster. The viewer feels like they are being taken on a ride as the camera goes through twists and turns! Through editing we take you in and out of the virtual reality world blurring the lines between real and VR!


Director: Zac Reaney-Barker
Producer: Claire Young
DOP: Martin Wojtunik
Client: K'NEX
Video Type: Commercial
Shoot Location: Burlington, ON