K'Nex: Thrill Rides

This was a very fun commercial to shoot. We got to spend the day playing with toy roller coasters!

The challenge on this commercial was taking something with huge amounts of negative space and making it look clean and also impressive. We decided to go with a very stark neutral room so the toys would lift well. We also tried to add as much camera movement as possible and used stacking to fill any negative space between the pieces.

This commercial was shot on a combination of Red Epic and Blackmagic Micro Studio Camera 4K.


Director: Zac Reaney-Barker
Producer: Kellyann Murphy
Client: K'Nex Brands
Agency: WhirlyGig Creative
Video Type: Broadcast Commercial
Shoot Location: Toronto