Little Live Pets - Lil' Mice was produced for Moose Toys.
The challenge with this Commercial was to leverage the established Little Live Pets brand but to move it in a different direction for their first terrestrial pet. We took the established bright fun style but upped the quirk with some Anamaniacs-influenced music.
The shoot itself was absolute mayhem as we had hundreds of scurrying mice running around not listening to direction or hitting their marks. We had a team of wranglers on hand to try to corral the mice into frame as we shot.
This commercial was shot on Red Epic Dragon using a Movi M10 in Toronto, Canada.
Producer/Director: Zac Reaney-Barker
Agency: Whirly Gig Creative
Client: Moose Toys
Video Type: Broadcast Television Commercial
Shoot Location: Toronto