Mega Bloks: "Bag+1 Campaign"

We had a blast overseeing the creative of the Mega Bloks "Bag+1" campaign. We were tasked with driving awareness and sales of products that combine well with the ever popular Big Building Bag. We developed a visual theme that would apply across the board from OLV, to paid social, to display banners. Starting with a simple premise, "Bag + 1 = Fun!" led us to the idea for a snappy mnemonic, bold splitscreen visuals and slot-machine style animation. We thank our friends at Can-Land Music for bringing the funk to this music track and creating such a catchy tune.

Director: Jordan Barker
Producer: Claire Young
DOP: Martin Wojtunik
Client: Mega Brands
Creative: Gearshift
Video Type: Commercial
Shoot Location: Astrolab Studios