Gearshift has shot a lot of Shopkins spots in past but we think this one might be the cutest yet! We worked hard with Moose Toys to build a world for Shopkins and this custom, teeny-tiny, grocery store is perfect for our new Mini Pack friends.
Our incredible Art Director did a wonderful job of bringing the mini grocery store to life. He was able to 3D print most of the walls and shelves! He nailed the idea with the teeny kiosks and refrigeration units.
These spots were shot using both our mini Back Magic Micro Cinema and Red Epic Dragon cameras so we were able to get right up close with each Shopkin making them seem life sized! We love the boomerang effect our editor used to add excitement and personality to these already unique toys.
Director: Zac Reaney-Barker
Producer: Claire Young
DOP: Martin Wojtunik
Video Type: Commercial
Shoot Location: Wallace StudioToronto