We were back working with our friends at WhirlyGig Creative and Moose Toys for this Series 2 Shopkins commercial. With the success of the brand launch, we really focused on staying consistent to the quirky and fun style that our first spot established. This time around we wanted to bring a new level of detail to the production design of Shopville. The set was custom made to look like a real grocery store, from the florescent lighting to the tiny signage and banners. We brought back the versatile Revolution Lens System to enhance the scale of these tiny collectables and give a playful warping to the image. Symbolic Pictures provided us with the intro animation while our in-house visual effects team brought life to the Shopkins, modelling and animating them with a unique personality in mind.