Shopkins: "Shoppies"

With the great success we had with seasons 1 and 2 of Shopkins, it wasn't about re-inventing the wheel. In fact, with the launch of these new characters Shoppies, we wanted the audience to immediately feel connected to what came before. We built miniature sets to show how our Shoppies did what they do best - Shop of course!  Shooting on the super compact Black Magic pocket cam gave us the ability to move into really tight spaces while maintaining sharp focus on the Shoppies and the surrounding environments filled with Shopkins.


Director: Jordan Barker
Producer: Zac Reaney-Barker
Client: Moose Toys
Agency: WhirlyGig Creative
Video Type: Broadcast Commercial
Shoot Location: Toronto
Animation: Symbolic Pictures