We took our influence from flash bulb event photography - something you'd see at a club or high-end fashion party. The photo references give off that vibe of a really cool event you wouldn't want to miss. We thought it was the perfect way to capture the Text Cool Bracelet Party; really showcasing the fun and excitement of the making process with friends. We incorporated this still into the editing technique as well, using jump cuts within the action to simulate that flash bulb effect.
Director: Jordan Barker
Producer: Zac Reaney-Barker
Client: Spin Master
Video Type: Broadcast Commercial
Shoot Location: Toronto