We shot this spot along with 4 other brands over the course of a 3 day supershoot. This spaceship science lab set was designed to work for both Treasure X Aliens spots: Ooze Fest and Ultimate Dissection. They both have a retro sci-fi vibe, but still look distinct. Integrated LED lighting made it possible to easily differentiate the two spots with colour themes. For Ooze Fest, the glow-in-the-dark slime was a key new feature of the brand. We needed to find a balance between showcasing the glow while still seeing the rest of the product clearly. We played with a combination of darker light levels and black-light bulbs. We found that the black-lights made unexpected things glow in places we didn't want to draw attention to, (like the nail beds of our hand model) so we ended up using them sparingly.
Exec Producer/Director: Zac Reaney-Barker
Producer: Claire Young
DOP: Martin Wojtunik
Creative: WhirlyGig Creative
Video Type: Commercial
Shoot Location: Pie in the Sky Toronto